Leadership
05:24
There are two realities in business today.
Get results and keep your result getters. This is becoming increasingly
difficult as globalization technology and demographic changes bombard today’s
managers or leaders. And increased roles and responsibilities on managers
erupts chaos.
First, managers were hired to manage — take
care of the business. Then, managers had to be leaders — provide vision and
mission. Now, they must recruit and train, inspire and motivate, correct and
empower.
The answer is to coach. As a 21st-century
manager, you are continually challenged to shift how you manage your most
important and only unlimited resource and that is your people.
Leaders take their staff from where they
are to where they’ve never been before. That’s what the role of coach lets you
do — take a diversely proficient group of people, expand and grow their skills,
keep them satisfied and motivated, and, most importantly in this competitive
environment, retain their talent. Coaching
a team or an individual, different approaches require different skill levels,
attitudes and motivation. Business, industry, government and the not-for-profit
sectors, likewise, have been faced with the sad truth that people just aren’t
as motivated and accepting as they were in the last century.
Coaching
is the process of using that wisdom to help employees experience and work
through the changes required of them.
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